PwC @ Salesforce Essential Zurich | 4 July 2017

“Forge new paths and inspire clients”


On 4 July 2017, the Salesforce Essential event, which featured the keynote speech “Forge new paths and inspire clients”, took place in Zurich. It was a whole day of speeches, discussions and breakout sessions around the keynote speech, and offered interesting insights into the digital world of Salesforce. In the Samsung Hall foyer, a Salesforce partner exhibition took place alongside the event and our PwC stand invited those interested to learn more about our capabilities and discuss hot Salesforce trends. In one of the breakout sessions, we had the opportunity to present our E2E implementation approach at Bank Vontobel.

Our “How to eat the big white elephant” breakout session gave insights into our large Salesforce transformation project at Bank Vontobel. The key factor for success was defined as slicing the project – the big white elephant – into the right pieces, supported by the right approach. Oliver Ripplinger and our client Mark Berger presented the solutions provided for a complex CRM implementation within the highly regulated banking sector. To come back to the elephant, our team used a proven agile approach paired with our own framework.

The agile approach that we presented included PwC’s BXT framework, standing for Business, Experience and Technology. Within the Business dimension, the bank’s CRM future strategy is broken down into requirements. The Experience element allows us to assess requirements in terms of customers’ and employees’ expectations and to create prototypes for quick, visible results. The technological dimension covers integration into the existing ecosystem and ensures the realization of new user experiences.

If you have not had the chance to meet us at Salesforce Essentials, then please contact us directly. We would be happy to share our Salesforce insights and expertise with you personally.


Alexander Schultz-Wirth
Partner Financial Services – Business Technology

Oliver Ripplinger
Manager Digital Strategy – Business Technology

Stefan Dobritzsch
Senior Consultant Digital Strategy – Business Technology

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Alexander Schultz-Wirth
Partner Business Technology Consulting
+41 58 792 47 97

Alex is a Partner in PwC CH Financial Services Consulting with 25 years of experience in Wealth Management and Retail Banking. He is leading the FS Business Technology team in Switzerland.
Alex has over 15 years’ experience in managing delivery and change associated with technology in banking. His projects have involved business strategy development, organisational change through to technical implementation & support for several Swiss bank including Credit Suisse and UBS. He has led programmes in various fields, incl. target operating model design, lean deployment, IT simplification, application rationalisation, and outsourcing and offshoring.
Further, he managed a number of implementation projects in the areas of operational risk, securities order management and marketing. 
During the last two years he run a digitalisation initiative at a large Swiss bank.