What every startup should know about trademarks

As a startup, entrepreneurs spend a lot of time, energy and other resources developing a corporate name, symbols and logo. But they need to safeguard with trademarks these interlocking key elements of their business.

PwC’s dynamic IP team is highly costumer oriented and combines great technical competences together with a desire to provide quality solutions. Fostering entrepreneurship and innovation, they love to invest time in understanding new business models. Learn more about their new services entirely dedicated to startups stepping on their entrepreneurial journey by clicking the image below.

Take the first step on your entrepreneurial journey  with PwC

Before registering your company, we can assist you in conducting comprehensive trademark searches to check that you do not infringe another company’s trademark and domain name rights.

Our PwC IP team uses the availability searches as a creative tool, looking at who else is out there in your space with similar names; getting new ideas for names that are different and unique.

Together, we think more broadly, building up a consistent strategy for your company’s name, your house trademark and your web presence through a domain name.

We ensure trademark protection in Switzerland and abroad by registering your trademarks nationally, regionally and internationally.

Finally, we secure core domain names for your company name and for product/service brands that will resonate with customers and your overall branding strategy.

Are you in the phase of creating a start-up? Are you interested?
Take the first step on your entrepneurial journey with PwC and contact Natscha Tsalas for more information.


Natascha Tsalas, IP Legal Services Geneva
+41 58 792 98 32 / natascha.tsalas@ch.pwc.com