New Frontiers: The Exploitation of Big Data and Emerging Technologies in Transfer Pricing

The emergence of “Big Data” is disrupting our current way of thinking, causing us to re-examine everything we thought we knew. New analytical technologies and approaches to data management are enabling transfer pricing professionals to better solve traditional and emerging tax issues, and communicate impacts to executive leaders in a more insightful way. These insights include being able to better connect transactional-level activity (actual and forecast) to the strategic decision-making process, leading to higher quality planning and risk management.

The webcast will be led by leaders from PwC’s U.S. Transfer Pricing Analytics team and will provide a highly practical and relevant demonstration of how companies can transform their decision making process.

You’re invited to join the webcast: 

Date: Tuesday, November 8, 2016

Time: 12:00 PM (EDT) / 9:00 AM (PDT) / 5:00 PM (BST)

Duration: 60 minutes (including Q&A)

Register here


  • Horacio Peña, U.S. and Americas Transfer Pricing Practice Leader


  • David Nickson, End-to-End Transfer Pricing Execution Principal
  • Brian Burt, Transfer Pricing Analytics Principal
  • Stephen Curtis, Transfer Pricing Principal

Once you register, you will receive a confirmation email with a link and access instructions for joining the webcast.

Benefits from your participation:

  • Stay informed about changes in tax legislation
  • Hear from a range of PwC specialists who will discuss data analytics and visualization tools for solving traditional and emerging transfer pricing issues

Who should attend?

All multinational companies.

Presentation slides/recording

A recording of the webcast and the presentation slides will be available for playback and download after the live event, please check our website again. Please note that we are not able to offer CPE credit for the archive version.

Published by

Benjamin Koch

Benjamin Koch

Benjamin Koch
Birchstrasse 160
Postfach, 8050 Zürich
+41 58 792 43 34

Benjamin is leading the Transfer Pricing and Value Chain Transformation practice within PwC's Tax & Legal Services in Switzerland. His experience includes advising multinational companies on structuring of global value chains, development of global core documentation, migration of intangible property, establishing global trademark royalty schemes and the development of franchising and service fee concepts.

Benjamin Koch has substantial experience assisting companies in preventing tax audits and managing international tax controversies through the proactive use of Advance Pricing Arrangements (APAs), tax rulings and Mutual Agreement Procedures (MAPs). Furthermore, Benjamin Koch is PwC's Territory Leader for Tax Controversy and Dispute Resolution and represents PwC Switzerland in the technical working groups of the Swiss Corporate Tax Reform III.