Successful Transactions with PwC


PwC Corporate Finance advises Swiss private equity firm Cross on the sale of spirella to Menage Selection Valnet S.A.S. (MSV).

Pfäffikon | The Swiss private equity house Cross and MSV have signed a share purchase agreement to hand over spirella to MSV. Closing of the transaction is anticipated for mid of January 2018.

spirella, headquartered in Embrach, Switzerland is a leading Swiss provider of high-quality bathroom accessories, with two subsidiaries in France and Germany, as well as global export and distribution capabilities. The Company’s products are sold in over 60 countries and enjoy a high degree of brand awareness. Cross acquired the Company in June 2010, as part of a Management Buyout.

spirella’s new owner is MSV, a family-owned, French enterprise headquartered in Rivesaltes, France. The Company, being managed in the second generation by the Sobraques family, offers quality-oriented home solutions for the bathroom, kitchen and general household. MSV has locations in Spain, Germany, Croatia, Belgium, Serbia and Italy, as well as a distribution network spanning over 30 countries.

The PwC team

Martin Frey
Partner, Corporate Finance/ M&A

Andreas Plattner
Director, Corporate Finance/ M&A

Andreas Schmuckli
Manager, Corporate Finance/ M&A

Jasmin Jäger
Consultant, Corporate Finance/ M&A

Dominique Schwarzen
Consultant, Corporate Finance/ M&A

Published by

Martin Frey

Martin Frey

Martin Frey has over 15 years of corporate finance experience with UBS Investment Bank and Lehman Brothers in New York, Chicago and Zurich, focusing mainly on the retail and consumer goods industry. He joined PwC in 2005 and is Partner in the Corporate Finance/M&A group. He is also the PwC Advisory Leader for the Swiss Retail & Consumer industry. Martin has extensive transaction expertise in M&A, debt and equity capital markets in mature and emerging markets, advising companies such as Nestlé, Heinz, Nabisco, Anheuser Busch, Orior, MBT, Hilcona, Coop and others. Martin is a Swiss citizen, educated at the Universities of Basel and Minneapolis where he earned a masters in economics and Ph.D. in Management, respectively.