Family business – Passing the torch and detecting intellectual property opportunities

Family Business - Receiving the torch and detecting IP opportunities
Capture your family business’ intellectual property to generate new opportunities.

As a broader term, intellectual property (‘IP’) comprises trademarks (brand protection), patents (invention protection) copyright (original work protection, e.g. literary and artistic work), designs (product appearance protection), confidential information and know-how. Regardless of their activities, family businesses always have one or more of the above IP rights. In particular, a family business’ brand is its most valuable asset. A brand is built up over the long term and conveys the core values of the family, becoming an integral part of the business, its success and its reputation. There are many examples of well-known family businesses with strong links between the families’ goodwill and their business’ brand. The families’ core purposes, identities, statements and principle business goals become the building blocks of theirbrand values.

Family business and brand heritage

In the context of the transfer of a family business to the next generation, intellectual property is a central matter. PwC’s IP Department has the expertise to assist the next generation in addressing challenges and strategic questions such as:

  • understanding the value of your family business’ IP and preserving the legacy
  • defining your family business brand identity and ensuring consumers’ perception of the family’s brand
  • defining IP ownership in the family by verifying ownership documentation
  • understanding each legal category of your business’ IP and analysing what can be done to maximise value with regards to each category
  • establishing ‘best practices’ on how to use the IP to create value for the family business
  • recognising new business opportunities and different applications of the IP by remaining open to and thriving on innovation
  • looking at the changing environment as a challenge rather than a threat


Are you in the phase of passing the torch? Are you interested in discovering what opportunities IP can offer?

Take the first step on your transmission journey with PwC and contact Natscha Tsalas for more information.

Natascha Tsalas, IP Legal Services Geneva
+41 58 792 98 32 /

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Natascha Tsalas

Natascha Tsalas

Senior Legal IP Counsel
Tel: +41 58 792 98 32
Mobile: +41 78 607 34 37

Natascha brings more than 10 years experience in the field of trademark management in the private sector. She has worked as independent legal trademark manager providing full services of registration, protection and enforcement of trademarks for a number of trademark and design portfolios of Swiss and International companies active in various sectors.
Natascha has been a member of INTA – International Trademark Association (global association of trademark owners and professionals) – since 2005.

She has been responsible for more than 80 brands in more than 35 countries, and optimized & managed the multi brand global portfolio of a large beverage company, among others large scale projects.