Revitalizing privacy and trust in a data-driven world

How businesses can better manage rising risks to data privacy and security

Massive data breaches, constant collection of personal data—it may seem like privacy is dead in the digital age. But privacy, security and trust are increasingly vital and intertwined in our data-driven society. Many organizations worldwide need stronger privacy risk management that is better integrated with cybersecurity, according to our 2018 Global State of Information Security® Survey (GSISS).

For CEOs and boards, the existential question is less about the future of privacy and more about the future of their own organization: Will the company muster the will and imagination needed to jolt stalled privacy risk management into action? Will it leverage that momentum and integrate cybersecurity, striving to become a trusted brand for responsible innovation and data usage? Or will it cede its place in the market to more committed competitors?

Drawing on key findings from the 2018 GSISS and beyond, we offer nine insights on revitalizing privacy and trust in a data-driven world, concluding with next steps for global business leaders.

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Contact:
Reto Haeni
Partner and Leader Cybersecurity and Privacy
+41 58 792 75 12
reto.haeni@ch.pwc.com

Published by

Reto Häni

Reto Häni

Reto Haeni
Partner and Leader Cybersecurity and Privacy
PwC
Bahnhofplatz 10
3001 Bern
+41 58 792 7512

Reto Haeni leads the cybersecurity practice of PwC Switzerland and is a member of the PwC Digital Services Leadership Team. PwC Cybersecurity is a multi-disciplinary group of cybersecurity, technology risk and forensics specialists who provide end-to-end cybersecurity consulting services across the whole lifecycle, from strategy through design and implementation to operation. We are the largest professional security consulting provider worldwide as ranked by Gartner and operate 55 forensic laboratories in 42 countries including Switzerland. Having a range of proprietary tools covering breach detection, intrusion analysis and threat intelligence we can provide a "follow the sun" model for cybersecurity services across all industries.